In this today’s era of digitalization, patients and healthcare professionals (especially Doctors) are quite different than past. Patient’s behavior has changed drastically over the years due to easy availability of smart phones and cheaper internet. Digital marketing in healthcare industry helps in reaching the right patient at the right time within a short time. Hence like other industries, healthcare industry is also not an exception that uses Digital Marketing techniques to achieve business growth. Digital marketing allows creating customized campaigns to establish a stronger, healthier connection between patients and medical practitioners. Online marketing strategies are assisting healthcare industry in many ways such as creating awareness about any diseases, improving brand popularity, establishing trust between patients and doctor, increasing patients’ walk-ins and finally achieving profits.